In ‘Crazy Rich Asians,’ How Word Travels Fast

The director Jon M. Chu explains his visual choices for a scene in which rumors about a couple (Henry Golding and Constance Wu) are spread through social media.

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Tweets, texts, Snaps, WeChats, WhatsApps, Instas and more are used to send rumors around the world about a couple in “Crazy Rich Asians,” Jon M. Chu’s big-screen adaptation of Kevin Kwan’s novel. That couple is Rachel Chu (Constance Wu) and Nick Young (Henry Golding). Nick has invited Rachel to meet his family. What she doesn’t know is they are the wealthiest family in Singapore. As they talk at a New York cafe, someone snaps their photo and sends it around to friends. That sets off a chain of speculation about who Rachel Chu is and how she landed Nick.

The director shows the communication in colorful animations and image blocks that include cameos from the novelist Kevin Kwan (in the middle left at 1:32) and the director’s own baby (at 1:48 screaming “Noooo”).

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