StarHub gears up to defend mobile market share

CEO Peter Kaliaropoulos will also revise the Pay-TV model and pursue growth in Fixed enterprises.

StarHub sees room for consumption of data to increase as Singapore has not been hit by the “video tsunami” yet (management cited markets where average data consumption is 80GB vs 5GB in Singapore), he added.

Moreover, Kaliaropoulos treats competition from TPG Telecom seriously, the analyst said.

Hilado also noted that whether via MVNOs or directly, the incumbents will react to bring parity.

“There is a possibility of industry consolidation two to three years out,” he added.

“StarHub could offer ‘skinny’ basic bundles of popular content.

On top of that, customers have the flexibility to add their preferred niche content on a B2C basis (direct from content providers),” Koh said.

Fixed enterprise is considered the telco’s main engine of growth.

Acquisitions in synergistic spaces that utilize StarHub’s connectivity (e.g. the cybersecurity, cloud and managed services) will continue.

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